The Dimensionalists

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–Florida based media group expands digital services and technology portfolio–

Port St. Lucie, Fla. — November 18, 2010 — Digital Domain Holdings, parent company of Academy
Award®-winning digital studio Digital Domain, announced today that it has reached an agreement to
acquire 3D stereo studio In-Three, Inc., developer of the Dimensionalization® process that converts 2D
films into high quality, 3D stereo imagery.

Digital Domain Holdings CEO John Textor said, “In-Three has been a pioneer in the research and
development of stereoscopic technology. This partnership adds large scale production to In-Three’s world
class technology, while creating new jobs in the state of Florida.”

Digital Domain studios in California and Vancouver recently completed production on Walt Disney
Studios’ TRON: Legacy, which was generated and produced in stereoscopic 3D. In-Three completed 3D
stereo work on Tim Burton’s visionary blockbuster Alice in Wonderland, which grossed over $1 billion at
the worldwide box office.

“For over 10 years we have been intensely focused on bringing rich and immersive 3D images to the
screen,” said Neil Feldman, In-Three CEO. “We are excited to work with Digital Domain to deliver quality
3D stereo entertainment experiences for today’s audiences.”

“3D stereo movies exploded on the market this year,” added Digital Domain CEO Cliff Plumer. “Alice in
Wonderland was a visually amazing 3D immersive experience, and TRON: Legacy will end the year with
another dazzling 3D entertainment event. I have known Neil and the talented artists and technologists at
In-Three for a long time. We will collaborate to provide the highest quality 3D stereo solutions to
filmmakers.”

The In-Three team will be based out of Digital Domain Holdings’ headquarters in Port St. Lucie, Florida.

About Digital Domain Holdings
Digital Domain Holdings is the parent company of California-based Digital Domain, the Academy
Award®-winning digital production studio. In 2009 Digital Domain Holdings began developing a largescale
digital production studio in the city of Port St. Lucie, Florida. Due to the growth and success of
Digital Domain in California and Vancouver, Digital Domain Holdings has accelerated its hiring plans in
Florida to provide additional capacity for both traditional and stereoscopic 3D visual effects. The
company has also recently announced plans to build the Digital Domain Institute in West Palm Beach,
Florida, a four-year program in advanced digital media supported by the College of Motion Picture Arts at
Florida State University.
Founded in 1993 by film industry icons, Digital Domain is an Academy Award®-winning digital production
studio focused on visual effects for feature film and advertising production. Among its 80+ film credits are
three features that were awarded the Oscar for visual effects, including Titanic, What Dreams May Come
and The Curious Case of Benjamin Button. A creative giant in advertising, Digital Domain has earned
scores of Clio, AICP and Cannes Lion awards for some of the world’s most memorable spots. The studio
works with top directors and has become renowned for its technical innovation, claiming four Scientific &
Technical Achievement Awards from the Academy of Motion Picture Arts and Sciences. Digital Domain
is charging forward with its pioneering work in photo-real digital characters as well as projects that cross
traditional media boundaries. The company is based in Venice, California and recently opened a studio
in Vancouver, British Columbia. www.digitaldomain.com

About In-Three, Inc.
Organized in 1999 to pioneer research and development in stereoscopic reconstruction of two
dimensional images, In-Three, Inc. developed and patented a process called Dimensionalization® that
makes it practical to convert 2D films into high quality, artifact-free 3D films.
In-Three is unique in offering a director the ability to select the dramatic impact appropriate to each
scene. It does this by providing a range of style and degree choices. This capacity to incorporate artistic
intent in 2D to 3D reconstruction is an inherent and distinguishing feature of Dimensionalization.
In addition to developing and continuing to refine Dimensionalization, In-Three has created the staff and
systems that make “Dimensionalization by In-Three” an appropriate choice for directors and studios.

# # #

Contact:
Stan Szymanski
Digital Domain Holdings | 772.345.8000

-By Sarah Sluis

“Most of the 2D-to-3D process is a visual effect, it’s just a specific application of different [FX] things,” explains Matt DeJohn of In-Three , which converted part of Alice in Wonderland and G-Force. “We’re creating mattes like you would on a green screen, we’re keying out characters, we’re doing paint like you would in rig [lines used in stunt work] removal, and we’re modeling, like you would in CG.”

Read the rest at Film Journal International

Highlights from The International 3D Society’s recent panel on 2D to 3D Conversion featuring Matt Dejohn VP/VFX Producer at In-Three.

Suzanne Lloyd, granddaughter of Harold Lloyd, will present the Intl. 3D Society’s first annual Harold Lloyd Award on October 5. No recipient has yet been announced.Lloyd, who died in 1971, had a career that spanned acting, directing and producing. In 1947 he began photographing with a stereoscopic still camera and amassed a vast collection of 3D images that included people such as Marilyn Monroe, Humphry Bogart and Ronald Reagan. In 1950 he served as the first president of the Hollywood Stereoscopic Society.

Even after the 3D fad of the 50′s faded, Lloyd remained confident the medium would succeed. “Eventually we will have found some medium to bring back 3D pictures because there, like talking and like color, is another dimension,” he told a Columbia University researcher.

The award will recognize “individuals whose visionary and distinguished contributions have advanced the art and technologies of stereoscopic 3D.”

“Mr. Lloyd not only believed in 3D, he left us with the concept of a 3D society,” said Intl. 3D Society prexy Jim Chabin. “He pioneered the trail we travel today.”

Variety

By Ron Henson

Sony Pictures, located in Culver City on the West Side of Los Angeles, was the epicenter of a gathering of entertainment industry leaders in the field of 3D imaging and 2D to 3D conversion on June 17, 2010. The event was hosted by the International 3D Society and took place at the Ince Theater on the Sony Pictures lot. Jim Chabin, President of the 3D Society, took the podium and welcomed the participants. We were introduced to the distinguished panel of speakers. Lenny Lipton, Vice Chair of the 3D Society and President of Oculus 3D moderated the panel and pointed out that most of the folks present have a stake in the conversion business.

For the full article, visit Examiner.com

International 3D Society Announce 2D to 3D Conversion Panel June 17
The International 3D Society in association with the Visual Effects Society will present the 2D to 3D Conversion Panel on June 17 from 6-9 p.m. at Sony Pictures Imageworks. The panel will focus on the latest 2D to 3D conversion technology and processes. The presentation will include a blue-ribbon panel of 3D innovators discussing the pros and cons of converting 2D motion pictures to be shown in 3D theaters. The seminar is offered free to members of the Society as part of its regular series of educational programs. Read more »

Matt DeJohn, VFX Producer at In-Three will be speaking during the first night of a three part series on 3D Filmmaking Technology. Read more »

Damian Wader, the VP of Business Development for IN-THREE, INC., one of the pioneers in 3-D technology. Hub Culture’s Sharon Swart asks him about the 2-D to 3-D process. Damian talks about some of the films that will be converted to 3-D — George Lucas will be converting all six films of the Star Wars series — but Damian is evasive about what films he’s working on. Hopefully the world will find out soon!

Take a look at the Dimensionalization® workflow with In-Three’s Damian Wader and Matthew DeJohn.

“Because Dimensionalization is a post process, you get more artistic control compared to shooting [in stereo]. We can tailor the depth to match perfectly with the edit. No shots are ever lost if the camera fails. We can go into a stereo show and Dimensionalize a [flat] shot to match the rest of a scene. It provides more flexibility in your depth choices. But you are limited by the realities of the world. If you shot with a long lens, you can only get so much shape out of the character’s face without having the scene way too deep. We can go in and make specific choices and use the available depth budget to its best advantage.”

Read the full article here.

Damian Wader, VP of business development at In-Three, the 3D conversion company that partners with media giant Reliance, said that working toward a viable 3D model that can translate to the home is the goal.

“This is the Wild West,” he said, speaking at an I3DS event hosted by xPand on Sunday. “With 3D now we have to do everything we can to support the medium and work toward participating in fulfilling the hours of content that the audience demands. And the audience is demanding more.”

Read the full article here.

Damian Wader, VP of business development at In-Three, the 3D conversion company that partners with media giant Reliance, said that working toward a viable 3D model that can translate to the home is the goal.

“This is the Wild West,” he said, speaking at an I3DS event hosted by xPand on Sunday. “With 3D now we have to do everything we can to support the medium and work toward participating in fulfilling the hours of content that the audience demands. And the audience is demanding more.” Damian Wader, VP of business development at In-Three, the 3D conversion company that partners with media giant Reliance, said that working toward a viable 3D model that can translate to the home is the goal.

“This is the Wild West,” he said, speaking at an I3DS event hosted by xPand on Sunday. “With 3D now we have to do everything we can to support the medium and work toward participating in fulfilling the hours of content that the audience demands. And the audience is demanding more.”