Tuesday, 9 of February of 2010
a blog on 3D filmmaking by In-Three
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Here at In-Three, we reuse our glasses and clean them by hand as necessary, but the theaters have a much larger task when it comes to maintaining their 3D glasses. Read all about it.
As discussed in the Dec. 30 Broadcasting & Cable TechTalk, Chief Media Technology Officer John Honeycutt and other Discovery engineers have been evaluating “dimensionalization” technology from several firms as a potential way to convert 2D archive content to 3D in post-production, which would be more cost-effective than shooting new 3D fare with specialized cameras.
Sports broadcasting will enter a new dimension in 2010 … the third dimension, as ESPN will unveil the industry’s first 3-D network.
ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa vs. Mexico, ESPN and ABC Sports president George Bodenheimer announced.
Other events to be produced in 3-D include the 2011 BCS National Championship Game, college basketball and football contests, up to 25 World Cup matches and the Summer X Games. Additional events will be announced at a later date.
“ESPN’s commitment to 3-D is a win for fans and our business partners,” Bodenheimer said in a statement. “ESPN 3D marries great content with new technology to enhance the fan’s viewing experience and puts ESPN at the forefront of the next big advance for TV viewing.”
ESPN has been testing ESPN 3D for more than two years, even showing a USC-Ohio State college football game in select theaters and to 6,000 fans at the Galen Center on USC’s campus.
“This is a turning point for 3-D,” Consumer Electronics Association CEO Gary Shapiro told USA Today.
A whole new avenue for seeing 3D content may be available soon. DirecTV has launched a new HD satellite and perhaps with it a new channel devoted to stereoscopic programming. Combine this with 3D Blu-ray capability and soon there will be plenty of ways to watch your favorite 3D film or show at home.
The launch of the new satellite is also fueling speculation that DirecTV will launch a 3D HD service next year, something 3D insiders have suggested privately for months. The blog HDGuru.com reported yesterday that DirecTV will use DirecTV 12 to start an all-3D HD channel offering an assortment of movies, sports and programs in 3D, and that it will announce the new service at the Consumer Electronics Show in Las Vegas next week. According to the report, which cited unnamed sources, DirecTV’s current HDTV boxes will receive a firmware upgrade to allow existing subscribers to receive HD 3D programming that will be compatible with new 3D-capable HDTV sets from Panasonic, Sony, Samsung, LG and other TV makers, as well as existing Mitsubishi DLP sets that will require a 3D converter box. All the sets would require DirecTV subscribers to wear special glasses to view the 3D content.
3D has pushed box office success all year and as Avatar continues to do so many filmmakers and execs in Hollywood are pondering 3D releases for their future and former projects.
Even as moguls shut down their Christmas lights in Bel-Air to head out to the yacht in St. Bart’s, a fever known as 3D is gripping Hollywood.
The nationwide thumbs-up over “Avatar” — which just two weeks ago had the town on edge — is now creating thumb-whiplash from insiders hitting the Blackberry with newfound 3D zeal.
Will we see Lord of the Rings in 3D? Peter Jackson is ready to do it, read the full story.
Neil Feldman explains the artistic freedom that is available when using the Dimensionalization® process versus other methods of stereoscopic 3D content creation. He also reveals that the original intent for the technology was legacy films, and discusses how that has changed. In-Three is featured in the latest issue of Creative Cow Magazine.
Whether through shooting, CG, or post-production Dimensionalizing, we can all participate in constructing 3D content. By understanding what our strengths and weaknesses are, we can construct 3D content together, and work together to achieve the highest quality at the lowest cost, and the fastest pace.
Wired takes a look at a few 3D projection technologies and explains how they work with the glasses.
For more in depth look at how the various 3D systems work visit Cinema Tech Geek for explanations on the XpanD, Dolby, Real D and MasterImage 3D.
“Space Command” has been converted from 2D to 3D using In-Three’s Dimensionalization process and will be showing in front of Avatar.
Click here to read more or visit In-Three.com to learn more about the process that made this possible.
Final 3-D Blu-ray Specification Announced The Blu-ray Disc Association (BDA) today announced the finalization and release of the “Blu-ray 3D™” specification. It leverages the technical advantages of the BD format to deliver “unmatched picture quality” as well as uniformity and compatibility across the full range of Blu-ray 3D products, both hardware and software. The specification is also designed to allow the PS3 to play back Blu-ray 3D content in 3-D.
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