The Dimensionalists

-By Sarah Sluis

“Most of the 2D-to-3D process is a visual effect, it’s just a specific application of different [FX] things,” explains Matt DeJohn of In-Three , which converted part of Alice in Wonderland and G-Force. “We’re creating mattes like you would on a green screen, we’re keying out characters, we’re doing paint like you would in rig [lines used in stunt work] removal, and we’re modeling, like you would in CG.”

Read the rest at Film Journal International

Highlights from The International 3D Society’s recent panel on 2D to 3D Conversion featuring Matt Dejohn VP/VFX Producer at In-Three.

Suzanne Lloyd, granddaughter of Harold Lloyd, will present the Intl. 3D Society’s first annual Harold Lloyd Award on October 5. No recipient has yet been announced.Lloyd, who died in 1971, had a career that spanned acting, directing and producing. In 1947 he began photographing with a stereoscopic still camera and amassed a vast collection of 3D images that included people such as Marilyn Monroe, Humphry Bogart and Ronald Reagan. In 1950 he served as the first president of the Hollywood Stereoscopic Society.

Even after the 3D fad of the 50′s faded, Lloyd remained confident the medium would succeed. “Eventually we will have found some medium to bring back 3D pictures because there, like talking and like color, is another dimension,” he told a Columbia University researcher.

The award will recognize “individuals whose visionary and distinguished contributions have advanced the art and technologies of stereoscopic 3D.”

“Mr. Lloyd not only believed in 3D, he left us with the concept of a 3D society,” said Intl. 3D Society prexy Jim Chabin. “He pioneered the trail we travel today.”

Variety

By Ron Henson

Sony Pictures, located in Culver City on the West Side of Los Angeles, was the epicenter of a gathering of entertainment industry leaders in the field of 3D imaging and 2D to 3D conversion on June 17, 2010. The event was hosted by the International 3D Society and took place at the Ince Theater on the Sony Pictures lot. Jim Chabin, President of the 3D Society, took the podium and welcomed the participants. We were introduced to the distinguished panel of speakers. Lenny Lipton, Vice Chair of the 3D Society and President of Oculus 3D moderated the panel and pointed out that most of the folks present have a stake in the conversion business.

For the full article, visit Examiner.com

International 3D Society Announce 2D to 3D Conversion Panel June 17
The International 3D Society in association with the Visual Effects Society will present the 2D to 3D Conversion Panel on June 17 from 6-9 p.m. at Sony Pictures Imageworks. The panel will focus on the latest 2D to 3D conversion technology and processes. The presentation will include a blue-ribbon panel of 3D innovators discussing the pros and cons of converting 2D motion pictures to be shown in 3D theaters. The seminar is offered free to members of the Society as part of its regular series of educational programs. Read more »

Matt DeJohn, VFX Producer at In-Three will be speaking during the first night of a three part series on 3D Filmmaking Technology. Read more »

Damian Wader, the VP of Business Development for IN-THREE, INC., one of the pioneers in 3-D technology. Hub Culture’s Sharon Swart asks him about the 2-D to 3-D process. Damian talks about some of the films that will be converted to 3-D — George Lucas will be converting all six films of the Star Wars series — but Damian is evasive about what films he’s working on. Hopefully the world will find out soon!

Damian Wader, VP of business development at In-Three, the 3D conversion company that partners with media giant Reliance, said that working toward a viable 3D model that can translate to the home is the goal.

“This is the Wild West,” he said, speaking at an I3DS event hosted by xPand on Sunday. “With 3D now we have to do everything we can to support the medium and work toward participating in fulfilling the hours of content that the audience demands. And the audience is demanding more.”

Read the full article here.

Damian Wader, VP of business development at In-Three, the 3D conversion company that partners with media giant Reliance, said that working toward a viable 3D model that can translate to the home is the goal.

“This is the Wild West,” he said, speaking at an I3DS event hosted by xPand on Sunday. “With 3D now we have to do everything we can to support the medium and work toward participating in fulfilling the hours of content that the audience demands. And the audience is demanding more.” Damian Wader, VP of business development at In-Three, the 3D conversion company that partners with media giant Reliance, said that working toward a viable 3D model that can translate to the home is the goal.

“This is the Wild West,” he said, speaking at an I3DS event hosted by xPand on Sunday. “With 3D now we have to do everything we can to support the medium and work toward participating in fulfilling the hours of content that the audience demands. And the audience is demanding more.”

Matthew DeJohn, VFX Producer at In-Three, shares the good, the bad and the ugly of 3D filmmaking in the Digital Cinema Report.

With the flood of 3D content coming, no fewer than 25 films this year, it is important to understand how to critique 3D technically and artistically. What does good and bad 3D look like? What causes 3D to be bad or good?

Hopefully with all this ammunition you can not only say if a 3D movie had good or bad 3D, but you can also explain where it went wrong or right. We should all hold this new industry to a high level of technical and artistic quality.

Read the full article here.

Hopefully with all this ammunition you can not only say if a 3D movie had good or bad 3D, but you can also explain where it went wrong or right. We should all hold this new industry to a high level of technical and artistic quality.

India’s Reliance MediaWorks, part of the Reliance ADA group, is training a small army of artists to meet the rise in demand for 3D films following the huge success of James Cameron’s “Avatar” and other films.

To insure quality, Reliance has linked with In-Three, an established 3D player in Hollywood which shared its technology and will oversee its progress via information sent down Reliance’s high capacity fiber-optic cable.

Read the full article here.